Mini-masterclass with Ashleigh Paholek, founder and CEO of TIER Society (previously, news reporter and producer).
Ashleigh Paholek, founder and CEO of TIER Society with nearly a decade in commercial TV news, reveals how to make your communication memorable through her nerve-wracking first live cross covering a breaking news story. She shows how storytelling can turn ordinary workplace communication into messages that stick.
The secret? VAKS – a sensory storytelling method:
💡 Visual: Help people picture it – use phrases like ‘imagine this’ or ‘picture the scene’ to create mental images. Place them in your world by describing what you see.
💡 Auditory: Your voice is a tool – change your tone, pace, and volume. Repeat key messages and use pauses to let points land.
💡 Kinesthetic: Make them feel something by describing your physical feelings, energy shifts, and body responses that connect on a deeper level (because they’ve been there, too!).
💡 Sensory: Smells and tastes resonate! They take us back to one of our own memories, allowing us to emotionally connect with your story.
These details aren’t random – they’re deliberate choices that make your communication powerful and memorable.
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"That was the most actionable storytelling training I’ve attended. Our CEO has been encouraging all managers to practise their storytelling more and I finally feel like I know how to turn anything into a compelling story 😊"
"Currently preparing a 5min presentation - no visual aides allowed! Thank you for this - looking forward to putting VAKS into practice."
