Mini-masterclass with Ashleigh Paholek, founder and CEO of TIER Society (previously, news reporter and producer).
Storytelling can turn ordinary workplace communication into messages that stick.
Ashleigh Paholek is the founder and CEO of TIER Society. After nearly a decade in commercial TV news, she’s an expert in making communication memorable. Through her own story of a nerve-wracking first live cross, she shares VAKS – a sensory storytelling method:
💡 Visual: Help people picture it – use phrases like ‘imagine this’ or ‘picture the scene’ to create mental images. Place them in your world by describing what you see.
💡 Auditory: Your voice is a tool – change your tone, pace, and volume. Repeat key messages and use pauses to let points land.
💡 Kinesthetic: Make them feel something by describing your physical feelings, energy shifts, and body responses that connect on a deeper level (because they’ve been there, too!).
💡 Sensory: Smells and tastes resonate! They take us back to one of our own memories, allowing us to emotionally connect with your story.
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"That was the most actionable storytelling training I’ve attended. Our CEO has been encouraging all managers to practise their storytelling more and I finally feel like I know how to turn anything into a compelling story 😊"
"Currently preparing a 5min presentation - no visual aides allowed! Thank you for this - looking forward to putting VAKS into practice."
