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Strategic thinking

28 mins: Demystify the Profit & Loss statement

Mini-masterclass with Chartered Accountants Kelsey Garratt and Catherine Cresswell.

What you'll learn:

Financial fluency is for everyone, since most of us are responsible for either growing revenue or managing costs. Being able to read the numbers isn’t a nice-to-have, it’s a critical skill as we progress in our careers, for boards, and of course, when building a business.

Kelsey Garratt and Catherine Cresswell are Chartered Accountants who came up through Deloitte, crossed paths at Xero, and have since moved into senior strategic roles. They’re big advocates for non-finance people learning the fundamentals of financial statements – starting with the P&L:

💡 There are four common financial statements. The Balance Sheet is your annual doctor’s checkup – a snapshot of what you own and owe. The Profit & Loss Statement (P&L, also called the Income Statement) is your smartwatch, telling you how you’re performing right now.

💡 The P&L follows the same flow, no matter the company. Revenue (the top line, money in) → cost of goods sold (costs to make sales) → gross profit → operating expenses (the ‘keeping the lights on’ costs) → net profit, also called net income (the bottom line, what’s left in the end).

💡 Numbers don’t live in a vacuum. Compare the same period last year, not last month. The budget is set at the start of the year and stays fixed; the forecast updates as the year unfolds. The variance column is where you spot problems before they spiral.

💡 A healthy P&L can still be hiding something. Metrics – simple ratios that layer context onto the numbers – let you dig into the health of the business. Spot a signal, add what you know about the business, and you’ve got something to start a conversation.

Want to practise on a real one? Check out the Spotify P&L on Yahoo Finance and see how much they make off of our subscriptions!

More on financial fundamentals

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Expert interview: You’re not bad with money
Expert interview: What’s your money personality?
Expert interview: Calculate your work worth

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