What you'll learn:
You’ve done the work, and you’ve even got everyone in the room. But your idea doesn’t land. What happened?
The blindside: When you present a fully formed solution, you’re expecting stakeholders to get excited about work that’s already done – without their input. They haven’t shaped it, so it doesn’t reflect their priorities. Result? Resistance.
Three steps to get buy-in:
1️⃣ Map your stakeholders: Not everyone matters equally. Some can kill your project with one conversation. Others just need to be informed. High power stakeholders can influence the specific outcome (and it’s not always about seniority!). They’d also be annoyed finding out details in a formal meeting rather than being prepped beforehand.
2️⃣ Have a discovery conversation early: Before you have all the answers, ask: ‘What’s your biggest headache in this area?’ and ‘What would good look like to you?’ This conversation isn’t about pitching but about shaping your thinking. You’ll know you’ve done them well when it updates your approach. In this conversations, you’ll uncover who’s a champion (will fight for your idea) and who’s a sceptic.
3️⃣ Bring them along with updates: Keep stakeholders in the loop as you progress – exploration updates (‘here’s my thinking, anything I’m missing?’), feedback updates (‘based on your concern about X, I’ve done Y’), and commitment updates (‘almost ready to present, does this make sense?’). By the time you present, it’s a formality. The buy-in’s already happened.
The payoff: When people have been involved along the way, two things happen: the solution improves (you catch issues early), and they become invested (they want it to succeed).
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"This was really helpful - I’ve been working on a big piece of work this year and providing updates along the way, but they’ve been when I felt I hit a major milestone.. If the discovery questions were done I’d have known what milestones were important to the business… good insights for next time!"
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"Oooh this is so good, I wish I’d seen it earlier. Learning how to neutralise critics in the “right way” is super helpful."
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